Finally, the moment many fans have been eagerly awaiting has arrived: the first look at the ‘KPop Demon Hunters’ toy lines! This exciting reveal comes straight from Hasbro and Mattel, two of the biggest names in the toy industry, who showcased their new products at the Nuremberg Toy Fair.
It's no surprise that Mattel's offerings are packed with a variety of engaging items, including dolls, action figures, games, and collectibles. Among these exciting releases is an American Girl collection that features individual dolls representing the film's main characters—Rumi, Zoey, and Mira—who together form the fictional K-pop girl group Huntrix. Each doll captures the unique looks and personalities of the characters, boasting premium fabrics, intricate accessories, and styles that reflect the iconic fashion, music, and vibe of the film, as stated in their press release.
In addition to the character dolls, Mattel has created fashion dolls based on the characters' initial outfits and singing dolls showcasing their performance attire. Fans can also look forward to a range of action figures, collectible dolls, and keychains featuring not only the Huntrix members but also the boy band Saja Boys and the ever-popular Derpy character. Moreover, Mattel is introducing an UNO game, Polly Pocket collectibles, and Little People Collector sets that are all inspired by the film and its diverse characters.
On the other hand, Hasbro has introduced an innovative line of NERF toys that are designed to resemble the demon-fighting weapons used by Huntrix. They’ve also released two Furby Furblet toys—one themed after the beloved Derpy Tiger, adored by fans of all ages, and another inspired by Jinu, the charming yet complicated male lead from the Saja Boys. These Furby toys are packed with over 45 interactive sounds, themed accessories, and even a keychain clip for easy portability.
Adding to the interactive experience, Hasbro has launched light sticks inspired by both K-pop groups featured in the film, Huntrix and the Saja Boys. These light sticks are designed to glow and sync up for an authentic concert-like experience, allowing fans to enjoy watching the film while singing along. There’s also a KPop Demon Hunters-themed Monopoly game in the works that promises to let fans "rehearse, hunt demons, win awards, and compete for fans,” according to their announcement.
The ‘KPop Demon Hunters’ phenomenon has captured the attention of audiences worldwide, becoming Netflix’s most popular title to date. The storyline follows the adventures of Huntrix—a K-pop girl group of three members who not only perform but also battle monsters emerging from the underworld. This animated feature has not only dominated the Netflix charts but has also made waves in the music industry, with its soundtrack spending several weeks in the top ten of the Billboard 200 chart, and the song "Golden" reaching number one on the Hot 100.
In August, The Hollywood Reporter first announced that talks for a sequel film were underway at Netflix and Sony Animation, which was later confirmed, signaling excitement for more adventures in this vibrant universe.
The original animated film has garnered critical acclaim, winning two Golden Globe awards earlier this month, and it recently received two Oscar nominations in categories for Best Animated Feature and Best Original Song.
While there's no specific release date yet for the new toy lines, fans can already pre-order the American Girl KPop Demon Hunters collection through the brand’s official website. Stay tuned for updates as we dive deeper into the world of KPop Demon Hunters!
